Ralph Appelbaum Associates
NASCAR Hall of Fame, Charlotte, NC
The experience consists of fifty hands-on stations, NASCAR artifacts, and historic stock-car exhibits. Upon entering, guests receive a smart ticket that tracks their performance as they engage with interactive features throughout the facility.
The NASCAR Hall of Fame is a 40,000 square foot entertainment-filled exhibition and houses a 150,000 square foot size Hall of Fame. The project was designed as part of a mixed-use development in Charlotte, NC.
Exhibition design
Visual content development
Interactive style guide
Architect: Pei Cobb Freed & Partners
Photos: © RAA, NY